SEO for Small Business Websites: Not a set-it and forget-it
When people hear "SEO," they often picture a mysterious formula that magically shoots websites to the top of Google overnight. But here’s the thing—SEO isn’t a quick fix, and it’s definitely not a one-time task. It’s an ongoing process that works best when it’s baked into your overall marketing strategy.
The Basics: What is SEO, Really?
SEO (Search Engine Optimization) is how search engines figure out what your website is about and whether it’s relevant to what people are searching for. It’s a mix of content, structure, and behind-the-scenes tweaks that make it easier for Google (and real humans) to find and navigate your site.
How I Approach SEO for Small Businesses
I take a practical, no-fluff approach to SEO that fits seamlessly into your existing marketing strategy. Here’s how:
1. Technical Tune-Ups
The foundation of good SEO starts under the hood. I make sure your site is technically sound—things like site speed, mobile-friendliness, and clear page structure all play a role in how well your website performs in search results. If Google can’t read your site properly, it won’t rank well, no matter how great your content is.
2. Thoughtful Content (Not Just Keywords)
SEO isn’t about cramming as many keywords as possible into your pages—it’s about writing content that answers the questions your ideal clients are already asking. I help clients create blog posts, service pages, and website copy that naturally includes the right keywords while actually being helpful and engaging. When your content is useful, people stay on your site longer, and Google takes that as a sign that you’re worth ranking higher.
3. Ongoing Adjustments & Updates
Search engines are always evolving, and your SEO should, too. What works today might need tweaking six months from now. That’s why I encourage clients to regularly update their content, test new keywords, and make small improvements over time. It’s not about chasing the algorithm—it’s about staying relevant to your audience.
The Takeaway
SEO isn’t a secret code to crack—it’s a long-term strategy that helps your website bring in the right people. Great SEO is about creating meaningful connections with the people who need your business most. By focusing on a strong technical foundation, thoughtful content, and ongoing improvements, you help your ideal clients find you—and make it easier for them to take the next step.
If you’ve been feeling overwhelmed by SEO, know that you don’t have to figure it all out alone. The key is to start small, make strategic updates, and keep your website aligned with your business goals. And if you need a little guidance? That’s what I’m here for.