From DIY frustration to April’s perfect website
How I helped April Julian redesign her Squarespace website to reflect her style, highlight her services, and attract the right clients.
April Julian creates incredibly detailed and hyper-realistic cake art that captivates the imagination and delights the senses.
The Problem
April started with a Squarespace site she built herself, but quickly hit a wall. The structure was tough to update, lacked flow, and didn't showcase her personality, style, or services. It needed better SEO and smoother navigation. Overall, it felt like a half-finished site with outdated content from an earlier version of her business.
The Challenge
April’s site needed a complete redesign in just three weeks to improve SEO, make the navigation seamless, authentically reflect her voice and style, and showcase her hyper-realistic cake artistry with engaging functionality.
“Libby brought my vision to life in ways I couldn’t have done on my own. The final result is a polished, intuitive, and beautiful site that feels so me.”
Every custom cake begins with a story. April works closely with her clients to understand their brand’s personality, goals, and message.